Case Studies - Reports
Our involvement with sustainability reports ranges from proofreading,
providing research support, and giving guidance on content through
to full copy writing, artworking, web design and printing. Below are
some examples of our work
Corporate Responsibility Reports
Provident Financial - Financial Services Company
Following the demerger from the international division in 2007, Provident
Financial wanted a professional, high quality report detailing their
CR activities. We produced Provident's 2007, 2008, 2009 and 2010 CR
reports - including a full printed report and summary online version.
The reports present the material in a modern, user-friendly and sophisticated
way.
Canon Europe Sustainability Report
Canon Europe
M4C helped Canon Europe with their 2009/10 and 2010/11 sustainability
reports. We worked with them to create and develop the design and
artwork and refine the copy. In addition, we designed and produced
local language versions for a number of Canon's European sales operations
- a total of 16 reports in 11 languages in 2010/11. The reports incorporated
a local language translation of the main text and, in some cases,
two pages containing country-specific information.
Anaerobic Digester Communications Report
Adnams - Brewer
In January 2010 Adnams received the go ahead to build an anaerobic
digester at their distribution site in Southwold, Suffolk. The AD
is one its kind - aiming to provide energy not only for Adnams but
also the wider community. Adnams wanted a comprehensive communications
report on all aspects of the AD from conception through technical
specification to benefits. M4C researched and produced a communications
report which forms the basis of all communications regarding the AD
project.
Environment Brochure
Diageo
Diageo wanted to engage their key stakeholders on their successes
and achievements in reducing their environmental impact. M4C worked
in partnership with Tayburn and Sastun to develop a high quality brochure
which articulates Diageo’s journey toward environmental sustainability.
M4C’s primary responsibility was to develop the copy for the brochure.
This involved a careful balancing act – making the brochure engaging
and readable while remaining accurate and technically sound. The brochure
communicates effectively both Diageo’s challenges and successes and
is a useful tool to engage customers, investors, suppliers and employees
in sustainability issues.
2009/10 Corporate Responsibility Report
Allianz Insurance Plc
Allianz Insurance produced their first CR report in 2010. We helped
them to develop and refine the copy and ensure their key messages
were clear. We also developed the content and copy for a two page
summary report to be used for sales and marketing. We also worked
with them to produce their 2010/11 CR report.
Corporate Responsibility Reports
Brother UK
Brother UK wanted help with their 2008/09 CR report from a copy writer
with a good knowledge of corporate responsibility. M4C provided their
experience and understanding of CR; writing and designing the report
and accompanying summary report. We have since produced Brother UK's
2009/10 and 2010/11 CR report.
2008/2009 Corporate Responsibility Report
Nationwide - Building Society
Having not produced a report the previous year and following a large
reorganisation, Nationwide asked M4C to conduct research and develop
content for their 2008/09 Nationwide Building Society Corporate Responsibility
report.
Sustainable Development Report - Case Studies
SABMiller - Multinational Brewer
SABMiller required case studies to give authenticity and context
to their sustainable development report and to add a flavour of what
is happening across their global operations for the company's 10 sustainable
development priorities. Following feedback from stakeholders on the
2007 report, the case studies needed to give more quantifiable information
and detail. M4C produced the brief case studies for the print version
of the 2008 and 2009 reports and additional, extended versions, for
use on the website.
2007 Summary Corporate Responsibility Report
International Personal Finance - Financial Services Company
In 2007 IPF, for the first time, produced their CR report online
however they still required a summarised print version to distribute
to stakeholders. M4C produced a summary report which includes key
highlights for the year and brief details of the activities within
their chosen priorities. The report is modern, reader-friendly, vibrant,
sophisticated and in-keeping with the full web version.
Foaming Handwash Article
Deb
Deb have developed a foam handwash which independent research shows
has significant environmental impacts such as reduced water usage
and energy used to heat the water.
Deb wanted an authoritative and engaging article to raise awareness
of the benefits of the foam handwash. M4C produced a white paper documenting
the findings of the independent research in an informative and engaging
way using copy, tables and graphs. The white paper also explains why
reducing the amount of water used whilst washing hands is important.
The paper can be used for technical journals as well as the trade
press. The article was published in Sustainable
Business Magazine.
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