Case Studies - Management
Self Assessment Performance Management Package
SABMiller - Multinational Brewer
SABMiller's sustainable development team needed a way to manage and
evaluate the performance of their breweries globally to ensure a consistent
approach to sustainable development.
M4C recognized that a system could help with this. We produced a
specification tailored to their needs and business, selected a product
and implemented it. The Sustainability Assessment Matrix (SAM) is
now a flagship system recognised for innovation by
CBI and
Ethical Corporation.
Benefits – SAM has done much more than just help the team to
collect data and share results.
It has:
- given them an understanding of how the business is performing
across a range of priorities
- helped them identify areas of risk and excellence
- ensured a consistent approach to sustainable development across
the business
- facilitated the sharing of best practice and building of relationships
between breweries
- helped everyone to plan and target their activities to address
the most material issues
SAM has been a huge success and continues to incorporate and generate
new ideas. We continue to work with SABMiller on this system, and
deliver user training across the globe. The outputs from SAM can be
viewed via
www.sabmiller.com.
 Sustainability Strategy and Communications
Astra Signs
During 2009, Astra began the process of implementing ISO14001. Alongside
this they wanted to incorporate other sustainability activities into
their day to day business activities. M4C provided support during
ISO14001 implementation, developed a strategy for managing and building
sustainability and are now helping to embed this across the business.
This has included a 1 day workshop to engage staff and encourage dialogue
about sustainability issues. We are continuing to work with Astra
to implement and develop their sustainability strategy in 2011.
Sustainability Communications Strategy
Keele University
Keele University wanted a strategy to engage their staff and students
on sustainability issues throughout the academic year. Keele realised
there was a wealth of opportunities to make changes, achieve cost
savings and benefit the university.
M4C prioritised the communication opportunities in a strategic way
and produced a detailed action plan to take the hassle out of communicating.
 Farmers’
Forum Proposal and Project Plan
Warburtons
Warburtons work closely with their farmers as part of their overall
sustainability strategy and are keen to engage with them on environmental
issues. They want to set up a farmers’ forum to bring their suppliers
together to improve the sustainability and environmental impact of
their operations. M4C researched and produced a strategy for setting
up and running the forum which covered viability, involvement, how
the forum would work, communications and possible focus areas. We
also produced a step by step project plan for launching the forum.
It is hoped the forum will help Warburtons’ farmers to constantly
improve their everyday business practices.
 Corporate Social and Environmental
Responsibility Management
Yearsley Group
Yearsley wanted to benefit from a more strategic approach to managing
their social and environmental activities. Many of their customers
are asking for more social and environmental information and some
of their competitors are promoting their social and environmental
activities to help increase their market share. M4C are helping Yearsley
to develop and implement a Corporate Social and Environmental Responsibility
(CSER) strategy; promote their CSER activities to their customers;
have a consistent approach to responding to tenders; and implement
an environmental management system (ISO14001).
In addition M4C have created the CSER strategy for Yearsley based
around the ISO26000 guidelines on Social Responsibility.
Sustainability Strategy and Management
Home insulation Services (HiS)
During 2009 M4C developed, managed and promoted a sustainability programme for
HiS. This built on the sustainability work HiS had already conducted, developed
it further, identified additional activities, developed an implementation
plan, embedded the additional activities within the business and promoted
the HiS sustainability programme with their stakeholders.
Talent Management Communications Strategy
International Personal Finance - Financial Services Company
IPF wanted a strategy to guide them in the roll-out of their talent
management programme across the business. M4C designed a communications
strategy to introduce, explain and embed the new scheme to both management
and staff. Following the development of the strategy M4C went on to
produce the communications materials, such as leaflets and presentations,
to support the strategy.
Communications Strategy
International Personal Finance - Financial Services Company
IPF is aligning itself with the TCF initiative and is keen to raise
awareness of this amongst employees, agents and customers. In addition,
they are keen to promote their vision and values to the same groups.
IPF commissioned M4C to design a comprehensive yet straightforward
communications strategy, covering both the TCF and the vision and
values, with the aim of ensuring that each stakeholder understands
what the TCF principles and vision and values are and how they are
expected to apply them in practice.
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