Client
|
Manchester City Football Club
|
Media |
CR / DVD / Internet
|
Brief
|
Design and produce a video to show the wide variety of MCFC’s community programme within the city of Manchester. The video is to be used for presentation and promotional purposes. The shelf life of the video is to be considered, with a minimum life span of two years. To be provided in multimedia formats for PC and internet delivery
|
Project
|
MCFC are totally committed to their corporate responsibility strategies. MCFC have a reputation for being the top football club within Europe for their community engagement and development programme. Activities include, tea dances for adults, literacy classes for school children and adults, sports activities and football teams for disabled children, football coaching, walking buses, local community recycling, sports activities for socially excluded children, health and fitness training for adults, weight loss support and more. MCFC were keen that the video portrayed the programme’s geographical spread, the enthusiasm of the club, staff and volunteers and the benefits to the community, individuals and the club itself. MCFC wanted to stress that the work is not just about football
|
Activity
|
- Designed creative treatment for video in answer to brief
- Organised all elements, including venues, participants, shoot days, collation of material and relevant information
- Completed a two day indoor and exterior shoot
- Selected appropriate additional materials, e.g. client photography, music etc
- Interviewed participants and wrote script
- Produced, art directed and edited video
- Produced finished article in a variety of formats
|
Result
|
MCFC were delighted with the treatment and the professional standard of the finished article and felt that M4C had answered the brief and produced a creative, informative video that had a good shelf life. Due to the product’s success a DVD copy is now attached to each MCFC 2007 CR Report. MCFC have a multi-format video that can be used for presentations, promotional and CR activity.
|
“At all times, I felt that I was certainly in the hands of a professional team, but further, the team embraced our product and message so that it would meet our needs and have a shelf-life to match. They achieved everything within budget and to timescale. Not only would I use M4C again, but on the basis of my project, I would recommend their work, input and results”
- Pete Bradshaw, Social Responsibility Manager, MCFC
View a pdf version of this case study
Return to the case studies homepage
|
